This implies this is the first time we’re getting a true indication of the way the new iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max are faring with consumers. As it happens, they are doing very well.
The latest iPhones went on sale somewhat later than normal, and Apple has had to again close some of its retail locations as a result of COVID-19 pandemic. But despite those hurdles, the iPhone business did extraordinarily well, tallying around $65 billion in revenue. The previous all-time record for iPhone revenue in a quarter was $61.58 billion, which Apple hit in the first quarter of fiscal 2018.
The powerful early interest is certainly there; now we’ll have to see whether it holds.
Apple’s Mac and iPad lines also have seen rocketing sales during the protracted period of working in the home and distant education as a result of the pandemic. The momentum continued in this latest quarter, with iPad sales up a staggering 41 per cent — during a vacation quarter, recall — and Mac earnings up 21 per cent year over year.IPad earnings were up a staggering 41 per cent year over year.
The company’s MacBook Air, base-level 13-inch MacBook Pro, and Mac mini are now powered with its own M1 processors. Those three products formally kicked off a transition from Intel chips that will extend to Apple’s other Mac products over the coming months. The popular iPad Air was updated in the fall with a more modern design similar to the iPad Pro.
During an earnings call with investors, CEO Tim Cook said Apple crossed 1.65 billion active devices worldwide during the quarter. IPhones account for over 1 billion of these devices.
Unsurprisingly, AirPods / AirPods Pro and the Apple Watch were a vacation hit for one more year running, boosting the wearables division up 30 percent year over year.
The company has continued to expand the trial intervals for a number of those services — specifically, Apple TV Plus — although the services unit as a whole continues to perform very well and has been up 24 percent.
Executive shifts at the provider also continue. Only this week, Apple announced that longtime hardware engineering SVP Dan Riccio will now concentrate on a brand new, unspecified job; John Ternus — that has openly introduced well-received products like the revamped Mac Pro, iPad Pro, and M1 Macs — has replaced him as Apple’s hardware supervisor.
The company has also pushed ahead with its own social initiatives, announcing a number of racial equity investments before this month. Apple also eliminated conservative social networking app Parler in the App Store, citing insufficient moderation policies and calls for violence from several users on the app.