Cupertino Tech’s 2020 iPhone lineup was revealed at the October 2020 online event . It includes the iPhone 12, iPhone 12 Mini and iPhone 12 Pro models. However, many new features and upgrades can still be seen from afar. The A14 Bionic Chip will speed up image processing (there is a new night mode for the front-facing camera) as well as accelerate ML computation tasks.A MagSafe charger is being reintroduced along with the flat design to bring back the iPhone 4/5’s nostalgia.
Surprisingly, the new iPhone 12 lineup from Apple is the least Apple-like in recent years, despite its tremendous improvements.
5G connectivity, the most anticipated feature for iPhone 12, is still in its early stages. The four variants make the iPhone 12 lineup more fragmented than it was in Android’s earlier versions. They also offer contrasting differences in camera technology and hardware.
Apple’s iPhone 12 Places Bets on 5G Connectivity That Is Not Ready nor Under Their Control
Apple fans had been hoping for a 120Hz display in the days leading up to the event. Those hopes were quickly dashed, but the most remarkable thing about the event was the importance given to 5G connectivity.
The CEO of Verizon, Tim Cook, was on stage immediately after unveiling the new iPhone 12. He gave a glimpse at the speeds users can expect with 5G networks.
Apple was not able to let a third-party carrier service take the spotlight at their launch event. This is especially true since Apple’s Cupertino-based brand is known for drawing customers’ attention to their in-house innovations (e.g. by highlighting their camera upgrades and silicon chip hardware).
Their decision to market the iPhone 12 based upon the next-generation 5G wireless network (where they are already a late entry) is a bit strange. Apple cannot control the fact that 5G technology has yet to be seen in many places around the world.
Even if the chargers aren’t gone, some customers might be discouraged from purchasing if 5G is not available in all places. Apple could be subject to a price hike in countries that don’t have 5G support.
Apple might have been a bit too focused on the 5G feature, which is “super-fast”, but it’s not the only way to promote the iPhone 12 line.
Apple’s iPhone 12 line-up has too many variants with startling differences
The iPhone 12 supports 5G, all four versions of it have the A14 bionic chip and the Dolby Vision recording format. The similarities stop there.
The iPhone 12 Mini, which is the smallest of the bunch, has a 5.7-inch OLED display and a dual camera system similar to the iPhone 12. Apple may be trying to capitalize on the popularity of the iPhone SE 2020, which is the most popular version. The iPhone 12 Mini lacks the same camera hardware and technology as the iPhone 12 Pro models.
The triple camera system is available on both the iPhone 12 Pro Max and iPhone 12 Pro Max models. Both have an enhanced lens system as well as a LiDAR sensor. LiDAR technology allows for better auto-focus, and produces amazing results in Night Mode. It’s also useful for 3D scanning, which will increase the adoption of Augmented Reality.
A user who wants a phone of a standard size would have to compromise on the camera or opt for the Pro models. There is a stark difference in the specifications of camera technology between Pro Max and Pro Max models.
The iPhone 12 Pro Max model has a longer telephoto lens, and the wide camera features a sensor-shift Optical Image Stabilization (OIS). This would certainly result in better image results. It is a stark departure from Apple’s previous lineups, where the Max variants were intended to focus only on the size and not any changes in the hardware.
Apple’s iPhone 12 series will be a huge success. It’s not surprising that sales will soar to the north of one million in a very short time.
Apple doesn’t surprise you with the variety of variants in terms of sizes and the radically different camera hardware technology.
Cupertino’s tech giant may be trying to reach a wider audience by offering a wide range of models. The new iPhone 12 lineup is fragmented. This is a classic example of how too many cooks can ruin the broth. It can easily frustrate customers, cause selection headaches and even alienate some of them.
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